Thus, by using Katy Perry, there is indeed a catch, as she is a well-known American citizen and artist in the music industry. The author of the ad decided to use a celebrity in order to reach a good majority that might be attracted to the snack. This conveys the message perfectly to the targeted audience. In a much closer look, she appears to be in good moods and somehow excited about the snack. She has the pupils of her eyes directed up looking at the writings. The image has some writing (nothing fake about ‘em) written on top of the image. This essay analyzes an photograph ad of a famous snack ‘popchips’ by the use of a popular American movie star, Katy Perry.Īs it can be seen from the image above, Katy Perry is holding two packets of the snack, one in each hand with her arms slightly folded. Companies do this by advertising, and now not only advertising and marketing but through very trendy advertisements. No commercial enterprise can survive except making its products regarded to the audience. The extent of coverage and diploma of impact completely depends on the ad’s author. Celebrities are mostly used through companies as they are tremendously influential and attract big masses. Image classified ads have always been used with the aid of companies with the purpose of generating excessive profits.
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